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Fast Five: Alfa Romeo officially rebrands as 'Kick Sauber,' Mercedes shares first insights on W15, and other big updates

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Today's F1 News Delivered Faster Than a Pit Stop

Alfa Romeo officially rebrands as 'Kick Sauber,' Mercedes shares first insights on W15, and other big updates from around the world of Formula 1.

TODAY'S HEADLINES
  • Alfa Romeo officially rebrands as 'Kick Sauber'
  • Mercedes shares first insights on W15
  • Ferrari unearths future star in 'closest World Finals ever'
  • Alonso opens up in personality test
  • Red Bull's 'pitch black pit stop'

Alfa Romeo officially rebrands as 'Kick Sauber'

Sauber has unveiled its new identity as Stake F1 Team Kick Sauber for the 2024 season, following the end of its partnership with Alfa Romeo. The team has entered a title partnership with Australian streaming platform Kick.com for 2024 and 2025. The shift is part of a broader transformation led by CEO Andreas Seidl, gearing up for their collaboration with Audi in 2026. Despite a ninth-place finish in 2023, Sauber is committed to significant improvements and aims to engage fans innovatively with Kick.com. The transition is seen as a crucial phase in laying the groundwork for the future with Audi.

Click here to read the full article by Lydia Mee (si.com)

Mercedes shares first insights on W15 for 2024

Mercedes technical director James Allison is optimistic about the team's chances in the 2024 F1 World Championship after implementing an ambitious program for the new W15 car. Despite a challenging 2023 season with minimal success and Red Bull's dominance, Allison acknowledges the historical difficulty of teams bouncing back but remains hopeful due to significant progress with the W15 design. He emphasizes the team's focus on championships and expresses uncertainty about the exact timing of their return to competitiveness, acknowledging the challenges ahead.

Click here to read the full article by Oliver Harden (planetf1.com)

Ferrari unearths future star in 'closest World Finals ever'

René Lammers, a 15-year-old Dutch prospect and son of former F1 racer Jan Lammers, emerged victorious in the highly competitive Ferrari Driver Academy Scouting World Finals. Despite being the least experienced, Lammers was crowned the winner due to his consistent pace, car control, and mental strength. Although Ferrari decided not to bring him into the Driver Academy at this stage, they will monitor his progress along with other candidates throughout 2024. Lammers is set to make his Formula 4 debut with MP Motorsport, starting with the Formula Winter Series and a Spanish F4 campaign. 

Click here to read the full article by Jamie Woodhouse (planetf1.com)

Alonso opens up in personality test

The Fernando Alonso you see winning races, sharing laughs in the paddock, and making jokes isn't who you think he is. The Spanish sensation took a personality test, answering various yes or no questions about various aspects of his personality, including the difficulty he experiences in expressing emotions and other dimensions of his character.

Red Bull's 'pitch black pit stop'

It may be the F1 close season, but that hasn't stopped the Oracle Red Bull engineers from getting in some practice ahead of next year. The team has done countless pit stops over the years, whether that be in pit stop practice or during an actual race, but could they do it in pitch-black conditions and against the clock?

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