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Cyril Abiteboul

Genesis Magma Racing team principal Cyril Abiteboul introduces the GMR-001 ahead of WEC's 2026 Lone Star Le Mans weekend. (Photo: Elizabeth Blackstock/FanAmp)

Le Mans is How Genesis Answers Motorsports' Oldest Question Genesis is still a young automaker in Europe, but team boss Cyril Abiteboul believes its racing program can reveal just how powerful motorsports can be in building brand recognition.

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Elizabeth Blackstock

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9/9/2026