The 2026 Brazilian Grand Prix will feature a wide range of Formula 1 experiences both inside and outside the Autódromo José Carlos Pace, more commonly called Interlagos.
This guide covers the best fan activities, parties, shows, and concerts on and off the track, from racing simulators to driver appearances. Enjoy!
On-Track
Most of the fan-focused activities will be held at the F1 Fan Zone and the Heineken Village.
F1 Fan Zone
The F1 Fan Zone for the 2026 Brazilian GP is an open-air venue at the Ayrton Senna Kart Track, beside Interlagos Circuit. Its access gate is located on Avenida Jacinto Júlio s/n, next to gate G.
The Fan Zone is the official fan entertainment area for the race weekend and offers live concerts, F1 driver appearances, racing simulators, interactive activities, and live broadcasts of the on-track action. It also features food and drink stalls, merchandise shops, and restrooms.
G, H, K, N, R, and Porto Bank Grandstand ticket holders have free access to the F1 Fan Zone on all three days of the Grand Prix, subject to capacity. People with tickets for other grandstands that don’t include Fan Zone access have to purchase a separate ticket.
Fan Zone ticket prices range from $62 (R$310) to $124 (R$620) and are valid for all three days of the race weekend. Gates will open at 8:00 AM daily. Note: these tickets do not include track access.
Here’s what to expect in the area:
Driver and Team Appearances
Two main stage events are planned for the race weekend.
- Drivers' Engagement: F1 drivers will appear on stage for interviews and interaction with fans on Friday, November 6, and Saturday, November 7.
- Grid Talk (Papo de Grid): There’ll be discussions featuring drivers, team principals, journalists, influencers, and motorsport personalities.
We’ll update this guide when more details are announced. Don’t forget to check back!
Fan Activations
The F1 Fan Zone will feature a series of interactive and fun activities for fans.
- Racing simulators: Fans can get a taste of what it’s like driving an F1 car.
- Pit Stop Challenge: Try changing racing tires like an F1 pit crew.
- Wind simulator: Experience a simulated blast of air that recreates the thrill of racing speeds.
- Photo opportunities: Take advantage of F1-themed photo experiences.
- Live race screenings: Watch practice sessions, Qualifying, and the Grand Prix on the large LED screen at the main stage.
Concerts
Fans can enjoy live entertainment, including DJ and artist performances, across all three days. Concerts begin after the day's on-track activities finish. João Gomes and Matuê are confirmed to perform on Friday, Os Paralamas do Sucesso on Saturday, and IZA on Sunday.
Heineken Village
The Heineken Village is located inside the Interlagos circuit and occupies an area surrounded by four track sections: Bico de Pato, Mergulho, Junção, and Subida do Café. It's a 30,000-square-meter space where fans can enjoy live music, entertainment, trackside viewing, bars, food, and merchandise. A separate Heineken Village ticket is required for access. Also, you have to be 18 or older to enter.
The Heineken Village consists of two areas and ticket options (valid for all three days):
- Lawn (Gramado): The grassy field where the main attractions are located. A Gramado ticket costs around $496 (R$2,480).
- Star (Estrela): A raised floor area offering access to all of the attractions at the lawn area, exclusive track views, an open bar (draft beer only, from 11 AM), and finger food. An Estrela ticket costs around $992 (R$4,960).
Heineken Village is an open space, so it’s important to protect yourself from the elements by bringing a hat, jacket, or raincoat, depending on the weather conditions. Don’t bring an umbrella, as it’s prohibited. Review our full bag policy guide to know what you can and can’t bring to the circuit.
Pre-Grid Show
Expect a Pre-Grid Show on Sunday, November 8, at 1:15 PM local time (BRT), before the Brazilian Grand Prix race begins. The organizers have not announced the type of performance and participating artists. However, in 2025, there was a samba school parade on the starting grid, creating a carnival atmosphere before Sunday's race.
Off-Track
There are several parties and shows happening across São Paulo. Here are some of the most popular ones:
Posh Interlagos GP Official Party
Posh Club at Hotel Unique will host the official São Paulo Grand Prix party on Friday, November 6, and Saturday, November 7, 2026. Several local and international artists will perform at the event, including Paloma, Alaikke, Antonio Oliva, Atko (Thiago Mansur), Cris Hoefling, Dan Hoffman, Notre Dame, Perote, Saraga, Sarah Stenzel, Tiago Cruz, and Jack-e.
Tickets to the party start at $209 (R$1,047) for men and $139 (R$695) for women. Entry is restricted to guests aged 18 and over.
AutoMotor Experience
From October 15 to December 20, 2026, an immersive motorsport exhibition celebrating Formula 1 history will run at Shopping Vila Olímpia, in São Paulo. The AutoMotor Experience spotlights Brazilian racing legends and cars via simulators, virtual reality, cars, helmets, and multimedia displays.
The exhibition is open Tuesday to Sunday, from 12:00 to 8:00 PM. Each session lasts for approximately an hour.
You’ll need a ticket to attend, and prices range from $9 (R$45) to $20 (R$100).
Brazilian GP Live Watch Party
F1 fans can gather at Sky Hall Terrace on Sunday, November 8, 2026, for a race-day viewing party featuring a live broadcast of the Brazilian GP. Beyond that, you can also expect:
- Rolling Stones tribute performance by RS Experience
- Welcome champagne
- Prediction competitions
- Prizes
- Food and drinks
The party will run from 12:00 PM to 4:00 PM (race starts at 2:00 PM). Seating is first-come, first-served. Tickets cost $44 (R$220) but include a $30 (R$150) spending credit for food and drinks.
Heineken House: Formula 1 São Paulo Experience
The Heineken House is located inside Parque Villa-Lobos in São Paulo. From November 6–8, 2026, it will host a special Brazilian GP weekend activation. Fans can watch the race on large screens, enjoy DJ performances, relax in outdoor lounges, sample Heineken 0.0, and participate in promotional giveaways. Entry is free.
Opening hours:
- Monday–Saturday: 9:00 AM – 10:00 PM
- Sunday: 9:00 AM – 9:00 PM
Heineken Grid 0.0: São Paulo Tour
Fans can win tickets to the Brazilian Grand Prix by entering a Formula 1-themed competition at select venues across São Paulo. Participants compete by racing remote-controlled cars on a simulated track using VR headsets. The best driver at each venue wins two tickets to the Brazilian Grand Prix. Other giveaways are also available.
To enter the competition, buy a Heineken at the participating venue and form a team of three. The event will take place in four bars across São Paulo.
Looking for More Race Guides?
Find more Brazilian Grand Prix guides on FanAmp, including ticket options, the bag policy, and the race weekend schedule.
Thinking of attending another race? Check out our other race weekend guides. We cover F1, WEC, IndyCar, and more.
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