Why sprint races struggle for attention

Why sprint races struggle for attention

Formula 1 wants sprint races to bring in more fans, but they often end up being ignored because no one tells the story behind what happens. When there’s action, like Piastri’s crash in Austin, drivers barely talk about it, and reporters don’t get enough time to ask questions. By the time drivers can speak, everyone is already focused on the main race, so the sprint is forgotten. F1 needs to give more time for drivers to talk and explain things if it wants sprints to really matter to fans.

Click here to read the full article by Edd Straw (www.the-race.com)

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23XI, Front Row claim major win in NASCAR case

Michael Jordan’s 23XI and Front Row Motorsports got a big legal win in their antitrust case against NASCAR. The judge said the relevant market is “premier stock-car” and rejected NASCAR’s claim that IndyCar or Formula 1 could be substitutes. NASCAR’s attempt to throw out the case was denied, and a jury will now decide if NASCAR used its power unfairly. The case is about NASCAR’s 2024 charter agreement, which the teams didn’t sign, and they are in the season without charters and with lower prize money, the trial is set for December 1.

Click here to read the full article at deadspin.com

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Zilisch loses out on WEC test drive

Connor Zilisch missed out on a Hypercar test in Bahrain after he finished second in the NASCAR Xfinity title race. The loss meant he didn’t earn enough points for the special license needed to join the test. Zilisch said it was painful news but he already expected it if he didn’t win. He now plans to focus on other chances, including a test at Daytona soon.

Click here to read the full article by Nick DeGroot (www.motorsport.com)

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Heineken extends long term deal with F1

Heineken has agreed to a new long-term deal with Formula One, a partnership that began in 2016. The brand will sponsor races in Brazil, Madrid, and Silverstone, with a focus on its non-alcoholic drink, Heineken 0.0. Heineken also created the first F1 “season ticket,” giving one fan the chance to attend all 24 races in 2026. Since the partnership began, both the sport’s fan base and Heineken’s popularity have grown worldwide.

Click here to read the full article by John Kell (www.forbes.com)

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Barnhart, Sagan Joins RLL from Arrow McLaren

Brian Barnhart and Kyle Sagan have left Arrow McLaren to join Rahal Letterman Lanigan Racing. Barnhart, who has worked with several IndyCar teams, will now be RLL’s Senior Vice President of Operations and also serve as Graham Rahal’s race strategist. Sagan, known for his impact on pit stops at Arrow McLaren, will take charge as RLL’s Pit Stop Manager. The team, led by Rahal and Rookie of the Year Louis Foster, aims to make its three-car lineup stronger and fix issues with its third car.

Click here to read the full article by Marshall Pruett (racer.com)